Comprehensive learning.

Learn at your own pace. 30+ hours of lessons and assignments

  • 10 Weeks to complete the course

  • Access to NextBigWhat community

  • Mentorship call with the instructor

  • Learn From 25+ Leaders: Learn from global product leaders across different industries.

Hear From Our Students

Kavindra, Senior Product Manager, Oracle

"Drives First Principle Thinking"

Kavindra, Senior Product Manager, Oracle

“The course blasted the myth that building features is biggest work in product management. The other part which I liked is that it was more of practical and less of theory oriented stuff.”
Amit Samant, Goldman Sachs

"Practical Frameworks"

Amit Samant, Goldman Sachs

The course greatly exceeded my expectations. It covered the absolute fundamentals of a PM role such as using solid frameworks that you can bank upon to define your product, developing personas and user stories, understanding metrics, product marketing, PMF etc.

Course curriculum

  • 1
    Session 1: Understanding The Product Management Function
    • Session 1.1 - Course Introduction
    • Session 1.2 - Why Do We Need A Product Management Function?
    • Session 1.3 - Big Myths About A Product Management Career
    • Session 1.4 - Attributes Of A 10X Product Manager
    • Session 1.5 - Transitioning Into A Product Management Career
    • Session 1.6 - Secrets Of A 10X Product Manager
    • Guest Speaker: Ashish Tulsian (CEO & Founder, POSist)
    • Home Assignment I - Info
    • Home Assignment I
  • 2
    Session 2: Product Market Fit & Beyond
    • Session 2 - Intro & Recap
    • Session 2.1 - What PMF Is Not
    • Class Assignment : Why Products Fail?
    • Session 2.2 - Defining PMF
    • Session 2.3 - Bill Gross's Gem
    • Session 2.4 - Pocket Market Fit
    • Session 2.5 - Market Dynamics
    • Class Assignment 2.2: There are many products out there in the market - the market winners definitely have a different way to approach product market fit. Share such examples from either your own industry or others (could be non-tech product as well)
    • Session 2.6 - What Product Market Fit Looks Like
    • Session 2 - Conclusion
    • Guest Speaker: Aloke Bajpai (CTO & Co-founder, IXIGO)
    • Guest Speaker: Guru Hariharan (CEO & Founder, Boomerang Commerce)
    • Home Assignment: You need to interview a senior leader in the company and ask them on what they think about the PMF of your product. If you don't have a reference product, you can take any other product and interview Ashish.
  • 3
    Session 3: Customer Development Framework
    • Session 3.1 - Intro & Recap
    • Session 3.2 - How To Know If You've Achieved PMF
    • Session 3.3 - PMF For Category Creators
    • Class Assignment 3.1: How do category creating companies achieve scale? What have you observed?
    • Session 3.4 - Paradox Of Choice
    • Class Assignment 3.2: Have you experienced or observed paradox of choice (or even an opposite behavior)? Please share.
    • The BBC Jam Study
    • Session 3.6 - IO IF Approach
    • Class Assignment 3.3: You are conceptualizing a new product - this product can potentially make or break the company future.What is one question you will start with?
    • Session 3.7 - Banana Story
    • Session 3.8 - When Big B Launched OnePlus
    • Session 3.9 - JTBD Fundamentals
    • Session 3.10 - The Milkshake Story
    • Class Assignment 3.4: Why were people buying milkshakes?
    • Session 3.11 - Conclusion
    • Guest Speaker: Rajiv Srivatsa (CPTO & Founder, UrbanLadder)
    • Guest Speaker: Deepa Bachu (CEO & Founder, Pensaar)
    • Home Assignment: Why People Buy What They Buy [JTBD Lens] You will look at last 5 significant purchases - done by either you or your friends/colleagues/family members. You need to Describe the job that was being accomplished
  • 4
    Session 4: JTBD In Practice (Making Customer Centric Products)
    • Session 4.1 - Introduction
    • Session 4.2 - The Milshake Story
    • Session 4.3 - JTBD: How To Go About It
    • Session 4.4 - JTBD In Practice
    • Session 4.5 - Job Maps Pt. 1
    • Class Assignment 4.1: Purchase steps - What are the different steps involved in product purchase?
    • Session 4.6 - Job Maps Pt. 2
    • Class Assignment 4.2: ob Map: Different steps for renting a cab (Pre-Uber era) Write down the different steps involved in renting a cab during pre-Uber era.
    • Session 4.7 - Job Maps Pt. 3
    • Session 4.8 - Job Maps Pt. 4
    • Guest Speaker: Mona Gandhi (Founding Member, Growth Team, Airbnb)
    • Home Assignment 4.1
    • Home Assignment 4.2
  • 5
    Session 5: MVP
    • Session 5.1 - Objectives & Recap
    • Session 5.2 - How Great Products Use JTBD Framework
    • Class Assignment 5.1: What are the different jobs of product folks to join a product community? What do they expect? Who are these? Atleast think of different segments of people (eg. beginner, intermediate, experts) and their jobs
    • Session 5.3 - Introducing MVP
    • Session 5.4 - Dropbox Explainer
    • Session 5.5 - MVP Examples
    • Class Assignment 5.2: What are the examples of a few MVP products you have come across in your persona/ professional life? Products which were really simple intially (with no bells and whistles)
    • Session 5.6 - MVP: A Deep Dive
    • Class Assignment 5.3: Identify riskiest assumption in new startup ideas. We present to you 3 startup ideas - you have to identify the riskiest assumptions in these ideas. You can visit the company's website to find more info.
    • Session 5.7 - The MVP Trap
    • Class Assignment 5.4: What matters most in MVP? How will you go about it? Assume that you are launching a new restaurant. How will you about defining MVP release?
    • Session 5.8 - MVP: An Effective Way
    • Class Assignment 5.5: Have you experienced concierge MVP? Have you observed companies using concierge (manual) approach to test the product? And once validated, they scaled it up using tech?
    • Session 5.9 - Measuring MVP
    • Class Assignment 5.6: Defining Minimum Awesome / Loveable Product (your restaurant) You had a great restaurant idea - now how would you define the minimum awesome (MAP) / loveable product (MLP)? MAP or MLP = MVP + UX
    • Session 5.10 - Beyond MVP
    • Session 5.11 - Summary
    • Guest Speaker: David Zabowski, VP of Engineering, Nerdwallet
  • 6
    Session 6: Design Thinking
    • Session 6.1: Recap & Intro
    • Class Assignment 6.1: Identify competition of these companies / products
    • Session 6.2: Identifying Competitors
    • Class Assignment 6.2: Identify competition of these companies / products. Who are the substitutes and alternatives to these?
    • Session 6.3: Introducing Personas
    • Session 6.4 - Personas Components
    • Class Assignment 6.3: Create Personas
    • Session 6.5 - Decathlon Contd.
    • Class Assignment 6.4:Create Personas of following products
    • Session 6.6 - Design Thinking
  • 7
    Session 7: GTM
    • Session 7.1 - Introduction & Recap
    • Class Assignment 7.1: Worst Possible Idea
    • Session 7.2 - Design Thinking
    • Class Assignment 7.2: Design the product for the problem statement in earlier class exercise
    • Session 7.3 - Introduction to GTM
    • Class Assignment 7.3: Create GTM plan for 2 new products
    • Session 7.4 - Designing Your Own GTM Plan
    • Home Assignment: Create GTM plan for your own product
    • Deepa Bachu: Design Thinking
    • Arpit Rai: Building A Global Product With Customer Development
  • 8
    Session 8: Common Product Mistakes & Feature Prioritization
    • Session 8.1 - Intro & Recap
    • Session 8.2 - Product Mistakes Teams Commit Pt. 1
    • Class Assignment 8.1:
    • Session 8.3 - Product Mistakes Teams Commit Pt. 2
    • Class Assignment 8.2:
    • Session 8.4 - Product Mistakes Teams Commit Pt. 3
    • Class Assignment 8.3:
    • Session 8.5 - Product Mistakes Teams Commit Pt. 4
    • Class Assignment 8.4:
    • Session 8.6 - Feature Prioritization
    • Class Exercise 8.5:
    • Session 8.7 - Feature Prioritization - In Practice
    • Class Exercise 8.6:
    • Session 8.8 - Feature Prioritization - In Practice (Contd.)
    • Class Exercise 8.7:
    • Guest Speaker: Praful Podar (Head of Product, OLX India)
    • Guest Speaker: Nidhi Gupta (Sr. Product Manager, Google India)

Course Benefits

The only complete product management course.

  • HD Videos

    Have an instructor by your side mentoring you through the crucial parts. Forget having to work things out on your own. You will be guided by our experts to your final goal: becoming a 10x Product Manager.

  • Learn With Exercises

    Theory can only get you so far. Our course is designed with practice-first in mind. Challenge yourself with loads of exercises and case studies. Open your mind with recommended reads that will help you get up to speed with the latest and greatest in the industry.

  • Mentorship Sessions

    With a mix of self-paced modules and mentorship sessions, the NextBigWhat Academy's Product Management Course blends the best of both models to give you a complete package in terms of training, material and mentorship.