10 Weeks to complete the course
Access to NextBigWhat community
Mentorship call with the instructor
Learn From 25+ Leaders: Learn from global product leaders across different industries.
"Drives First Principle Thinking"
Kavindra, Senior Product Manager, Oracle
Amit Samant, Goldman Sachs
- Session 1.1 - Course Introduction
- Session 1.2 - Why Do We Need A Product Management Function?
- Session 1.3 - Big Myths About A Product Management Career
- Session 1.4 - Attributes Of A 10X Product Manager
- Session 1.5 - Transitioning Into A Product Management Career
- Session 1.6 - Secrets Of A 10X Product Manager
- Guest Speaker: Ashish Tulsian (CEO & Founder, POSist)
- Home Assignment I - Info
- Home Assignment I
- Session 2 - Intro & Recap
- Session 2.1 - What PMF Is Not
- Class Assignment : Why Products Fail?
- Session 2.2 - Defining PMF
- Session 2.3 - Bill Gross's Gem
- Session 2.4 - Pocket Market Fit
- Session 2.5 - Market Dynamics
- Class Assignment 2.2: There are many products out there in the market - the market winners definitely have a different way to approach product market fit. Share such examples from either your own industry or others (could be non-tech product as well)
- Session 2.6 - What Product Market Fit Looks Like
- Session 2 - Conclusion
- Guest Speaker: Aloke Bajpai (CTO & Co-founder, IXIGO)
- Guest Speaker: Guru Hariharan (CEO & Founder, Boomerang Commerce)
- Home Assignment: You need to interview a senior leader in the company and ask them on what they think about the PMF of your product. If you don't have a reference product, you can take any other product and interview Ashish.
- Session 3.1 - Intro & Recap
- Session 3.2 - How To Know If You've Achieved PMF
- Session 3.3 - PMF For Category Creators
- Class Assignment 3.1: How do category creating companies achieve scale? What have you observed?
- Session 3.4 - Paradox Of Choice
- Class Assignment 3.2: Have you experienced or observed paradox of choice (or even an opposite behavior)? Please share.
- The BBC Jam Study
- Session 3.6 - IO IF Approach
- Class Assignment 3.3: You are conceptualizing a new product - this product can potentially make or break the company future.What is one question you will start with?
- Session 3.7 - Banana Story
- Session 3.8 - When Big B Launched OnePlus
- Session 3.9 - JTBD Fundamentals
- Session 3.10 - The Milkshake Story
- Class Assignment 3.4: Why were people buying milkshakes?
- Session 3.11 - Conclusion
- Guest Speaker: Rajiv Srivatsa (CPTO & Founder, UrbanLadder)
- Guest Speaker: Deepa Bachu (CEO & Founder, Pensaar)
- Home Assignment: Why People Buy What They Buy [JTBD Lens] You will look at last 5 significant purchases - done by either you or your friends/colleagues/family members. You need to Describe the job that was being accomplished
- Session 4.1 - Introduction
- Session 4.2 - The Milshake Story
- Session 4.3 - JTBD: How To Go About It
- Session 4.4 - JTBD In Practice
- Session 4.5 - Job Maps Pt. 1
- Class Assignment 4.1: Purchase steps - What are the different steps involved in product purchase?
- Session 4.6 - Job Maps Pt. 2
- Class Assignment 4.2: ob Map: Different steps for renting a cab (Pre-Uber era) Write down the different steps involved in renting a cab during pre-Uber era.
- Session 4.7 - Job Maps Pt. 3
- Session 4.8 - Job Maps Pt. 4
- Guest Speaker: Mona Gandhi (Founding Member, Growth Team, Airbnb)
- Home Assignment 4.1
- Home Assignment 4.2
- Session 5.1 - Objectives & Recap
- Session 5.2 - How Great Products Use JTBD Framework
- Class Assignment 5.1: What are the different jobs of product folks to join a product community? What do they expect? Who are these? Atleast think of different segments of people (eg. beginner, intermediate, experts) and their jobs
- Session 5.3 - Introducing MVP
- Session 5.4 - Dropbox Explainer
- Session 5.5 - MVP Examples
- Class Assignment 5.2: What are the examples of a few MVP products you have come across in your persona/ professional life? Products which were really simple intially (with no bells and whistles)
- Session 5.6 - MVP: A Deep Dive
- Class Assignment 5.3: Identify riskiest assumption in new startup ideas. We present to you 3 startup ideas - you have to identify the riskiest assumptions in these ideas. You can visit the company's website to find more info.
- Session 5.7 - The MVP Trap
- Class Assignment 5.4: What matters most in MVP? How will you go about it? Assume that you are launching a new restaurant. How will you about defining MVP release?
- Session 5.8 - MVP: An Effective Way
- Class Assignment 5.5: Have you experienced concierge MVP? Have you observed companies using concierge (manual) approach to test the product? And once validated, they scaled it up using tech?
- Session 5.9 - Measuring MVP
- Class Assignment 5.6: Defining Minimum Awesome / Loveable Product (your restaurant) You had a great restaurant idea - now how would you define the minimum awesome (MAP) / loveable product (MLP)? MAP or MLP = MVP + UX
- Session 5.10 - Beyond MVP
- Session 5.11 - Summary
- Guest Speaker: David Zabowski, VP of Engineering, Nerdwallet
- Session 6.1: Recap & Intro
- Class Assignment 6.1: Identify competition of these companies / products
- Session 6.2: Identifying Competitors
- Class Assignment 6.2: Identify competition of these companies / products. Who are the substitutes and alternatives to these?
- Session 6.3: Introducing Personas
- Session 6.4 - Personas Components
- Class Assignment 6.3: Create Personas
- Session 6.5 - Decathlon Contd.
- Class Assignment 6.4:Create Personas of following products
- Session 6.6 - Design Thinking
- Session 7.1 - Introduction & Recap
- Class Assignment 7.1: Worst Possible Idea
- Session 7.2 - Design Thinking
- Class Assignment 7.2: Design the product for the problem statement in earlier class exercise
- Session 7.3 - Introduction to GTM
- Class Assignment 7.3: Create GTM plan for 2 new products
- Session 7.4 - Designing Your Own GTM Plan
- Home Assignment: Create GTM plan for your own product
- Deepa Bachu: Design Thinking
- Arpit Rai: Building A Global Product With Customer Development
- Session 8.1 - Intro & Recap
- Session 8.2 - Product Mistakes Teams Commit Pt. 1
- Class Assignment 8.1:
- Session 8.3 - Product Mistakes Teams Commit Pt. 2
- Class Assignment 8.2:
- Session 8.4 - Product Mistakes Teams Commit Pt. 3
- Class Assignment 8.3:
- Session 8.5 - Product Mistakes Teams Commit Pt. 4
- Class Assignment 8.4:
- Session 8.6 - Feature Prioritization
- Class Exercise 8.5:
- Session 8.7 - Feature Prioritization - In Practice
- Class Exercise 8.6:
- Session 8.8 - Feature Prioritization - In Practice (Contd.)
- Class Exercise 8.7:
- Guest Speaker: Praful Podar (Head of Product, OLX India)
- Guest Speaker: Nidhi Gupta (Sr. Product Manager, Google India)